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Mad men & bad men : when British politics met advertising

Delaney, Sam2016
Book

Total copies: 1

Available: 1

From the moment Margaret Thatcher met the Saatchi brothers, election campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades.
Author:
Delaney, Sam, author
Imprint:
London : Faber & Faber, 2016.
Collation:
xxv, 315 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: 2015.Includes bibliographical references and index.
ISBN:
9780571312405 (pbk)
Dewey class:
324.941085
Language:
English
BRN:
2272747
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