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Persuade people with your writing

Mannering, Karen2012
Book
Apply the psychology of persuasion to your writing. Karen Mannering guidesyou through all aspects of business writing, from adverts to business plans, emails to Twitter feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Main title:
Author:
Imprint:
London : Teach Yourself, 2012.London : Teach Yourself, 2012.
Collation:
xvii, 169 pages ; 20 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781444176766 (pbk)
Dewey class:
808.06665A808.06665MAN808.6665
Language:
English
BRN:
235528
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