Marketing for dummies
2017
Book
'Marketing for Dummies' renders this all important art and science into terms non-marketers can understand and practical steps they can implement immediately.
Main title:
Marketing for dummies / Jeanette McMurtry with Alexander Hiam
Work:
Edition:
Fifth edition.
Imprint:
Hoboken, NJ : For Dummies, 2017.
Collation:
384 pages
Notes:
Previous edition: 2014.
ISBN:
9781119365570 (pbk)
Dewey class:
658.802
Language:
English
Subject:
BRN:
2504159