The art of business wars : battle-tested lessons for leaders and entrepreneurs from history's greatest rivalries
Brown, David (Radio journalist)2021
Book
Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters. In 'The Art of Business Wars', David Brown, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious.
Main title:
Author:
Brown, David (Radio journalist), authorWars, Business, author
Imprint:
London : John Murray Learning, 2021.
Collation:
368 pages ; 22 cm
ISBN:
9781529307016 (pbk)
Dewey class:
658
Language:
English
BRN:
3124467