Toys : 100 years of all-American toy ads = 100 Jahre amerikanische Spielzeugwerbung = 100 ans de pubs américaines

Heimann, Jim, 1948-2021

Book

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Summary

Up until the 20th century, children's play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production and a developing urban middle class-that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity, an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market. This title takes us down the aisles of America's toy store delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory.