Marketing research
Chisnall, Peter M. (Peter Michael), 1925-1996
Book
Main title:
Work:
Edition:
5th ed.
Imprint:
London : McGraw-Hill, 1996.
Collation:
448p. : ill. ; 25 cm.
Notes:
Previous ed.: 1992.Previous edition: 1992.Includes bibliographical references and index.
ISBN:
9780077091750 (pbk)
Dewey class:
658.83A658.83
Language:
English
Subject:
Index terms:
Marketing research;Sampling;Questionnaires;Questionnaire design;Interviewing;Qualitative research;Data analysis;Statistical interpretation;Statistics in business;SurveysGENERAL MANAGEMENT;MANAGEMENT OF DISTRIBUTION (MARKETING)Marketing researchUK-UrTPLSamplingQuestionnairesQuestionnaire designInterviewingQualitative researchData analysisStatistical interpretationStatistics in businessSurveys
BRN:
392777