Essentials of marketing
Blythe, Jim2005
Book
This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.
Main title:
Essentials of marketing / Jim Blythe.
Author:
Work:
Edition:
3rd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2005.
Collation:
xix, 354 p. : ill. ; 25 cm.
Notes:
Previous ed.: 2001.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780273693581 (pbk)
Dewey class:
658.802A658.802BLY658.8
Language:
English
Subject:
BRN:
74098