Neuromarketing for dummies
Genco, Stephen2013
Books, Manuscripts
Find it!
Learn how to use neuromarketing and understand the science behind it. Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
Main title:
Neuromarketing for dummies / by Stephen Genco, Andrew Pohlmann, Peter Steidl.
Author:
Imprint:
Hoboken, New Jersey : John Wiley & Sons, 2013.Hoboken, New Jersey : John Wiley & Sons, 2013.
Collation:
384 pages ; 25 cm
ISBN:
9781118518588 (pbk)
Dewey class:
658.8342
Language:
English
Subject:
BRN:
1181296