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Follow me! : creating a personal brand with Twitter

Gratton, Sarah-Jayne2012
Books, Manuscripts
Twitter boasts more than 100 million active users, making the social media site an indisputably powerful marketing platform. This book shows how you can make the most of Twitter as a tool for creating a personal brand.
Main title:
Imprint:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012.
Collation:
304 p. ; 24 cm.
ISBN:
9781118336342 (pbk)
Dewey class:
658.872A658.872GRA
Language:
English
BRN:
386145
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