Marketing a service for profit : a practical guide to key service marketing concepts
Clarke, Greg2000
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Marketing a Service For Profit identifies the unique aspects of services marketing - how to market an intangible product, how to sample a service, the lack of second-hand value - and sets out a practical plan for dealing with them.
Main title:
Author:
Imprint:
London : Kogan Page, 2000.
Collation:
vii, 200p. : ill. ; 24 cm.
Series title:
Notes:
Published in association with Marketing.Includes bibliographical references (p. 192) and index.
ISBN:
9780749419196 (pbk)
Dewey class:
658.8A338.40688
Language:
English
Subject:
BRN:
390292
Find it!
Total copies: 1