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The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. (John Walker)2006
Books, Manuscripts
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Edition:
2nd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2006.
Collation:
xviii, 305 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2003.Includes bibliographical references and index.
ISBN:
0273708058
Dewey class:
658'.022658.022A658.022
Language:
English
BRN:
56381
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